HIGROUND x GUNDAM: CONSTRUCT (2022)
Director, writer, editor, and motion graphics for spot for Higround, in collaboration with Bandai.
In a rare collaboration between Bandai’s Gundam Wing and Higround, we released a campaign that illustrated the connection of technology and craftsmanship between Gunplas and keyboards. In the eerie elegance of a robotic labyrinth, we took audiences on a journey through a Gundam factory where the keyboards are constructed, carved, and vacuformed to perfection. With the campaign, we released a 45s hero film and stylized product stills – garnering hundreds of thousands of impressions upon going viral with a one-of-a-kind release.
HIGROUND x SEGA: THIS IS NO DREAM (2022)
Director, writer, editor, and motion graphics for spot for Higround, in collaboration with Sega.
To launch Higround's keyboard collaboration with Sega, we crafted a campaign inspired by original Dreamcast and Sonic advertisements from the 90s and 00s.
Written and designed with references and inside jokes in mind, the campaign captured the attention of gamers online with a dreamlike 60s hero film and product shots that harkened back to the surreal gaming advertisements of the Dreamcast era.
TOKYO VICE (HBO): OPENING TITLES (2022)
Directed, edited, and type animated the opening title sequence for HBO's Tokyo Vice by Michael Mann, starring Ken Watanabe.
Combining 2D yakuza tattoo animations with 3D environments, we took audiences in a free fall into the underworld – mimicking the protagonist’s dive into the corruption underneath the neon glitz of Tokyo. Each object and illustration references metaphors we explore in the series: the dragon representing the yakuza having a golden chokehold over Tokyo, the meager tiger biting the dragon representing the police fighting yakuza goliath, and the fish swimming representing the journalists navigating between them all.
XBOX SERIES X x HALO INFINITE: GAUNTLET (2021)
Directed a spot debuting the limited edition Halo Infinite Xbox Series X.
ZACK SNYDER'S JUSTICE LEAGUE: MOTHER BOX ORIGINS (2021)
CLIO AWARDS '21: Silver – TV/Streaming
Directed the teaser film for Zack Snyder's Justice League (2021) with yU+co. We began working on this eight months ago when I pitched Zack the concept of creating complex religious and mythological reliefs of each hero’s origin stories using the Mother Boxes.
We worked closely with Zack who provided all his original sketches and direction to make this one special. A hundred iterations later, I had the thought of soundtracking the film with Tom Waits - Time (1985). It was a long shot, Tom has never allowed anyone to license his music on any piece of marketing — but after he’d seen our piece, he gave us his blessing for the first time ever.