88 RISING: US TOUR
Oversaw full creative direction for 88 Rising’s US Tour, crafting a total brand universe across live stage design, tour identity, visuals, and promotional content for a 16-city run through key cultural hubs across North America.
Oversaw full creative direction for 88 Rising’s US Tour, crafting a total brand universe across live stage design, tour identity, visuals, and promotional content for a 16-city run through key cultural hubs across North America.
Cross Disciplinary Execution
Working across design, film, and live direction, the team unified every creative layer into a seamless experience. This allowed the tour to feel like a cohesive, cinematic journey rather than a disconnected setlist of performances.
Narrative Driven Design
District 88 wasn’t just a stage—it was a narrative framework that allowed each artist to embody a role within the world. From poster design to stage visuals, the aesthetic universe operated as an evolving mythology that extended beyond individual performances.
A Brand Platform
The world of District 88 became a signature identity moment for 88 Rising—serving not just as a tour design, but as a scalable creative platform that continues to influence the brand’s visual storytelling.
