Commercial
2022
HIGROUND x SEGA: THIS IS NO DREAM
I have these dreams sometimes
A mythic campaign of Sega nostalgia and storytelling.
Director, writer, editor, and motion graphics for spot for Higround, in collaboration with Sega.
Director, writer, editor, and motion graphics for spot for Higround, in collaboration with Sega.
The Dreamcast Era
To launch Higround’s keyboard collaboration with Sega, we crafted a campaign inspired by original Dreamcast and Sonic advertisements from the 90s and 00s.
Written and designed with references and inside jokes in mind, the campaign captured the attention of gamers online with a dreamlike 60s hero film and product shots that harkened back to the surreal gaming advertisements of the Dreamcast era.
