IISE: FW23
Directed, written, and edited the FW 23 ookbook for Seoul-based brand IISE.
The project was a full rebrand, with creative direction led by me at Excetera. Drawing inspiration from the brand’s name, which means ‘second generation’ in Korean, we identified a creative framework that positioned the brand at the forefront of Seoul’s contemporary design scene for the international stage.
Directed, written, and edited the FW 23 ookbook for Seoul-based brand IISE.
The project was a full rebrand, with creative direction led by me at Excetera. Drawing inspiration from the brand’s name, which means ‘second generation’ in Korean, we identified a creative framework that positioned the brand at the forefront of Seoul’s contemporary design scene for the international stage.
Consolation
“Sometimes I can’t tell if I’m still dreaming.
When the minutes tick by like fading rain.
I’m alone in silent whispers.”
Hall
“I thought about it last night.
Is the world turning without us?
Or do we need to make the world turn?”
Park
“Sometimes I dream of a place with no name.
My feet hurt.
What time is it?
It doesn’t matter.
I’m here.”
