WIZ KHALIFA x DR. DABBER: HEAT

Dr. Dabber, an e-rig company renowned for its top-notch temperature-controlled vaporization technology, was preparing to launch its first major partnership with cultural icon Wiz Khalifa. To meet the scale of this collaboration, the brand needed a go-to-market creative strategy that was out of this world. Historically, Dr. Dabber had leaned on quotidian interests, passions, and conventional marketing tactics to reach its audience, but the task at hand merited an approach that could match Wiz Khalifa’s rockstar energy.

Guided by an experience design framework, we crafted an approach that would showcase Wiz Khalifa’s larger-than-life presence on-screen while seamlessly integrating a multi-sensory immersion of Dr. Dabber technology.

This strategy allowed viewers to experience the innovative “Heatwave” XS eRig digitally—an homage to both the summer heat and the intensity of this collaboration, resulting in a Clio win for our campaign.